A Recruiters' Guide to using Google AdWords to attract high-quality talent
Recruitment, regardless of scale, is always a big investment. So, it makes perfect sense to optimise your attraction channels and speed up your recruitment pipeline, whilst reducing the strain on your internal resource and budgets.
In many instances, manipulating digital marketing channels as a means of attracting high-quality talent is overlooked. Given there are nearly 4 billion people online today – the internet, and specifically Google, is the largest talent pool of potential candidates you have at your fingertips.
That being said – Google AdWords is one of the most direct marketing channels you can use to get in front of potential candidates right now. You may be surprised by how much you can do with Google AdWords – it allows you to target only the most relevant candidates, meaning you spend less time sifting through unsuitable applications.